niceshort

NICE SHORT

This was an R&D project for Nice short with technical relevance to our audience. Developed with accuracy oversight from a biomedical illustrator, the animation depicts interaction between antibodies, white blood cells and pathogens in the human body.

25 seconds / 2010

  • CASE STUDY: Merck

    • This video was conceptualized to reinforce Merck's credentials as a partner in pharma and biotech development using the customer's voice. It combined on-location interviews with computer-generated animation to highlight key points and reinforce the brand.

      TALKING HEADS / 95 Seconds / 2011

  • CASE STUDY: Piramal Healthcare

    • This animation was created to promote Piramal's global expansion of locations and services. In 2009, it was part of an integrated marketing campaign that earned a prestigious pharma industry RX Club award for creativity in promotion. It also won a 2009 Graphic Design USA Award.

      CGI ANIMATION / 60 seconds / 2009