We took the original animation for Dow Coating Materials and regionalized it for a Chinese audience at ChinaCoat 2010. This involved creating new illustrated backgrounds, adding more people and cars to cityscapes and including a new scene to highlight additional product applications and technologies.
This video was conceptualized to reinforce Merck's credentials as a partner in pharma and biotech development using the customer's voice. It combined on-location interviews with computer-generated animation to highlight key points and reinforce the brand.
This animation was created to promote Piramal's global expansion of locations and services. In 2009, it was part of an integrated marketing campaign that earned a prestigious pharma industry RX Club award for creativity in promotion. It also won a 2009 Graphic Design USA Award.
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