|
|
The concept for this animation was to create a personality icon for the PureMax™ brand that would communicate the importance of including omega-3 fish oils as part of a healthy diet. The objective of the animation was to create consumer pull-through by generating awareness about the benefits of omega-3, while urging consumers to seek out products containing Croda's PureMax™ brand of fish oil.
|
|
The concept for this animation was to create a personality icon for the PureMax™ brand that would communicate the importance of including omega-3 fish oils as part of a healthy diet. The objective of the animation was to create consumer pull-through by generating awareness about the benefits of omega-3, while urging consumers to seek out products containing Croda's PureMax™ brand of fish oil.
Services included conceptual development of a detailed script for a 48-second short. This set the tone for the project, conveyed the essential product messaging on the benefits of taking omega-3 fish oil and provided dialogue for the characters.
A storyboard was pencil-sketched by our illustrator, which conveyed the overall concept of the piece and was signed off by the client.
An early stage animation called an animatic, where storyboards are synchronized with a temporary soundtrack / voices, determined the animation's pacing and helped finalize conceptual elements.
Sketches of the puffin and the family members were created. Completed characters were given more elaborate, finished features and movements were matched to the scripted voiceover. Our animator worked with our designers to build a skeleton of all elements of the animation. Everything was tested at this stage - colors, time sequencing, sound and graphic effects.
Casting sessions were held for British voice actors. Then the script was recorded with the selected voiceover artists in a sound studio. Appropriate music was tested and selected from stock libraries to fit the overall style and pace of the animation. Though it wasn't required in this case, a custom music score is also an option for clients
Motion testing was performed to analyze camera angles/cuts and the movement of the puffin and the family members in the animation.
Everything comes together in the editing phase. The animation was combined with voices, music, special effects and image captioning to create the finished product.
The final animation was 48 seconds long and contained a storyline in which "Percy Puffin" explains the benefits of PureMax™ omega-3 fish oil to a family with young children.
The completed animation was rendered and then formatted for a variety of applications. This can be burned to DVD or saved as an appropriate file for a computer or website. This was specifically supplied in UK (PAL) format for use in a trade show booth and on websites.
|
|
We produced a 90-second video featuring interviews with Merck partners, using an edit of footage that conveyed how Merck brings value to their partners. Computer-generated (CGI) animation was integrated into the video to bring more dynamic energy to the interview footage, provide a link between edits in footage, and highlight key points while reinforcing the Merck brand.
|
|
We produced a 90-second video featuring interviews with Merck partners, using an edit of footage that conveyed how Merck brings value to their partners. Computer-generated (CGI) animation was integrated into the video to bring more dynamic energy to the interview footage, provide a link between edits in footage, and highlight key points while reinforcing the Merck brand.
Questions were developed beforehand covering the focal objective and our interviewer pursued the consistent discussions during interviews on location to ensure a continuous tone and style.
For live-action video, footage is shot in studio, or in this case, on location. Talent, props and all other necessary aspects including lighting, acoustics and furniture were coordinated beforehand. Locations were also scouted for this particular shoot. The Director ensured that enough footage options existed to serve the intent of the concept.
Motion testing was performed to analyze camera angles/cuts and the movement of graphics in the animation.
After the video shoots, the interviews were transcribed and we developed the final script to highlight key footage. A storyboard was created based on the script, which took into account the placement of key phrases, illustrations and graphics within the video.
Everything comes together in the editing phase. The video was combined with music, special effects and image captioning to create the finished product.
The completed animation was rendered and then formatted for a variety of applications. This can be burned to DVD or saved as an appropriate file for a computer or website.
|
|
The concept was to provide FMC Lithium with high-quality facility photography for its image library.
|
|
The concept was to provide FMC Lithium with high-quality facility photography for its image library.
Our team visited the facility to scout ideal locations for the photo shoot.
The duration of location shoots can vary depending on the scope of the project, in this case it was a 1-day shoot. At the shoot, we provided art direction and photographed the facility and products.
The final photos were carefully selected from thousands of shots; again the number varies depending on the details of the particular project.
Image retouching and color correction was performed on of all photography use for marketing purposes.
The final facility photos were used to enhance FMC's image library.
The concept for was to shoot corporate portraiture that would serve as a prominent graphic element in PGI's 2010 Stakeholders' Report. The photographs made for a bold visual statement, adding a great deal of vibrancy to the overall materials.
The final photographs were carefully selected from thousands of shots. The photos were then narrowed the selection down to 4-5 shots for each person. As is generally the case, the client was then given the option to choose the final photos.
Image retouching and color correction was performed on the portraits. Examples of retouching included matching colors in outfits with backgrounds in the designs for the Stakeholder's Report.
The final photos were featured in PGI's 2010 Sustainability Report, which won a sustainability award at the Index11 exhibition in category seven, Sustainable Process or Management Practice.
|
|
To meet the needs of the 2010 ChinaCoat show, Dow Coating Materials' China Division wanted elements we had created for the earlier American Coatings Show reprised and adapted, along with some new elements. We rebuilt an animation with illustrated backgrounds that highlighted many of Dow's coating applications so that it used Chinese captions and signs, along with environments or backdrops familiar to the Asian region. The thematic focus was on sustainability and growth. We also created a style of poster images influenced by Asia region icons like cherry blossoms. These were used in a series of printed and digital displays.
|
|
To meet the needs of the 2010 ChinaCoat show, Dow Coating Materials' China Division wanted elements we had created for the earlier American Coatings Show reprised and adapted, along with some new elements. We rebuilt an animation with illustrated backgrounds that highlighted many of Dow's coating applications so that it used Chinese captions and signs, along with environments or backdrops familiar to the Asian region. The thematic focus was on sustainability and growth. We also created a style of poster images influenced by Asia region icons like cherry blossoms. These were used in a series of printed and digital displays.
Pencil sketches were created to illustrate the physical attributes of the characters and scenes in the animation. We also developed sketches for the printed illustrations.
As is standard, the development process began with sketches that were then turned into paintings. The paintings were then refined to create the final images.
We created custom illustrations were created for use in print and digital posters at ChinaCoat 2010.
We created additional background illustrations were custom painted to include Chinese graphics, more people and cars in cityscapes, and a new scene to highlight additional product applications and technologies.
Twitter
Facebook
YouTube