niceshort

DOW CHINA

We took the original animation for Dow Coating Materials and regionalized it for a Chinese audience at ChinaCoat 2010. This involved creating new illustrated backgrounds, adding more people and cars to cityscapes and including a new scene to highlight additional product applications and technologies.

65 Seconds / 2010

  • CASE STUDY: Merck

    • This video was conceptualized to reinforce Merck's credentials as a partner in pharma and biotech development using the customer's voice. It combined on-location interviews with computer-generated animation to highlight key points and reinforce the brand.

      TALKING HEADS / 95 Seconds / 2011

  • CASE STUDY: Piramal Healthcare

    • This animation was created to promote Piramal's global expansion of locations and services. In 2009, it was part of an integrated marketing campaign that earned a prestigious pharma industry RX Club award for creativity in promotion. It also won a 2009 Graphic Design USA Award.

      CGI ANIMATION / 60 seconds / 2009